Description

Tru Grit Fitness was created in 2019 with a mission to design & produce innovative fitness products for consumers who refuse to quit. A brand built around a passionate community. With the unknown state of the world in early 2020, Tru Grit Fitness knew they needed to react and help supply the world with products to stay healthy mentally anf physically. Best Buy, Target and Walmart came into the picture in 2020 as Tru Grit Fitness launched it’s first line of fitness equipment into all three big box retailers. Fueled by a passion for fitness and innovation, our team set out to create professional grade fitness equipment at an affordable price. From the local big box gym to your personal workout space, we created a diverse line of fitness products for all skill levels. The goal was to create a premium line of functional products that surpass the durability requirements of even the most challenging conditions. We know every fitness journey has a different starting point or reason behind it. We only care that our products are designed to be as resilient as the human spirit. For those who refuse to quit.