Description

We were founded in 1972 and set out with the aim to create design-led, fashionable clothing.  Today, we design contemporary clothing, accessories and homeware – everything you need in one destination. Signature dresses, responsible denim and relaxed staples are what we do best, so expect compliments. We offer eco-conscious pieces and accessible, quality products that stand the test of time, giving you confidence to look and feel your best every day. In more recent years we have also expanded our portfolio into new exciting areas including men’s and women’s toiletries, sunglasses and opticals, watches, footwear and a growing range of furniture and home accessories. The abbreviation FCUK was born after Trevor Beattie visited the French Connection offices and noticed the abbreviation FCHK on an internal memo, standing for French Connection Hong Kong. From this, Beattie suggested the brand use FCUK, standing for French Connection United Kingdom. In the spring of ’97 a controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines becoming a universally recognised great fashion moment and the rest as they say, is history. Our brand story, it begins with you, our community. Our global community forever inspires us. From design trends around the globe, to art and travel, we’re energised by today’s street culture. Our response is a group of passionate creators who design and produce contemporary clothing and home pieces responsibly, with eco-conscious materials and sustainable processes. We’re on a mission to produce mindful, eco-conscious products and covetable pieces. We work hard to offer accessible, quality products that stand the test of time and make a statement. And our story ends with you. Our community. We’re inspired by you and want to inspire you, to feel confident every day. A state of mind, we empower our global community to feel and look good, day in and day out, giving you the opportunity to express your true character and individual style through our designs. We aim to excite you through creating digitally led, meaningful campaigns to convey a positive and exciting story. We engage our followers socially, with a fresh and bold approach. We champion emerging talent and showcase individual creativity. We connect with our community worldwide. From localised charity initiatives to larger scale partnerships, our wider community has a common thread; an optimistic attitude and a positive spirit.