Description

The AOFIT story is your story if you currently suffer from chronic body or back pain. Founded by Wendy Lee in 2006, AOFIT is a company that puts dedication to finding a better way to stop pain at the forefront. Wendy Lee spent years crying inside her office at her successful banking job. Suffering from chronic and debilitating back pain, Lee often had a hard time hiding her anguish from clients. She even had to give up her beloved cycling and gyms hobbies due to the unrelenting back pain that often left her in a “hunched” stance. While she tried braces to help alleviate the backache, the products Lee tried ultimately only caused her to throw away money without ever getting relief. Lee finally got so fed up with pain that she decided she would have to find a solution if nobody else could help her. In speaking with people around the office, Lee discovered that she wasn’t as alone in her struggle with back pain as she thought. Many people around her were also living in extreme discomfort. The year was 2006 when Lee quit her successful bank job. While friends and family were shocked by the decision, Lee knew that it was “now or never” if she was going to reclaim her health and achieve lasting back pain relief. However, Lee didn’t just want to relieve her own pain. She was confident that she could use her business experience and problem-solving abilities to develop an effective brace for pain relief that was missing from the market. Lee quickly assembled a team with a background in product engineering to begin designing what would eventually become the AOFIT lineup. An intensive product-development process that included research, customer surveys, and studies on what made the current braces that were available so ineffective was underway. The team wasn’t just obsessed with creating the best product. They also wanted to make sure that they could create products that were affordable, comfortable, and easy to use. After a four-year-long process of product development, the first AOFIT factory was built in Shijiazhuang. Wendy and her management team hired employees with in-depth knowledge of product design, development, and manufacturing to ensure that the highest quality standards were met during production.